{
  "_meta": {
    "purpose": "Canonical fact registry. ALL agents MUST consult before acting. Supersedes any conflicting memory, doc, or instruction on facts below.",
    "precedence": "TRUTH.json > project docs > agent memory > defaults",
    "last_updated": "YYYY-MM-DD"
  },
  "objective": {
    "primary": "<one falsifiable line — e.g. IMMEDIATE REVENUE: agents work only lanes that can pay now.>",
    "live_lanes": [
      "products — <platform>, ladder <your real price points, in order>",
      "content — draft-first posting, receipts posts, repost flywheel",
      "outreach — warm-first, direct-buy rail beside every listing"
    ],
    "dead_lanes": [
      "<lane> — DEAD as of YYYY-MM-DD, <one-line reason>. Do not re-propose."
    ]
  },
  "brand": {
    "public_name": "<name>",
    "colors": { "primary": "#000000", "base": "#FFFFFF" },
    "never_use_publicly": ["<internal codenames>", "<retired names>"],
    "location_policy": "<e.g. global brand — no city/region references anywhere public>"
  },
  "facts": {
    "prices_usd": { "<rung name>": 0 },
    "public_copy": { "<fact that gets misquoted>": "<approved public phrasing>" }
  },
  "rules": {
    "hard": ["<the few things agents must NEVER do — keep this list tiny>"],
    "operating": [
      "no persistent daemons/cron — on-demand only",
      "ship + log + reversal-ready",
      "cold-load verify after any store/public change",
      "facts are confirmed with the owner, never inferred"
    ]
  }
}