Creative agency · Catalog operators

We shiftthe culture.

Creative operations, artist campaigns, and brand systems. We run our own catalog of 700+ tracks and put the same playbook behind the work.

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Tracks
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Platforms
100%
Independent

Worked With

RapTV
SossHouse

Brands, labels and names worked with across music, culture, and sport. Marks belong to their respective owners, shown to indicate working history, not endorsement.

Pak Pak Digital Currensy STC Catalog 50+ Platforms 700+ Tracks Creative Ops Artist Campaigns Brand Systems Sync Licensing

ShiftTapes · Live on Spotify

One tape per scene, hand-picked. 15 cities, 543 tracks, all live now.

No retainers for slide decks. We track every output against streams, claims, and royalty income.

Artist Campaigns

Campaign ops from release through promo and distribution, with a royalty backstop.

Brand Systems

Identity, design systems, and web that look six-figure-agency from line one.

Creative Operations

The unsexy back-of-house. Catalog hygiene, claim recovery, sync placement.

Intel & Automation

In-house tools that compound. We don't sell software. We run it on ourselves first.

Real releases earning real royalties. Nothing here is a mockup.

All work

Founder

Founder & CEO. Runs Shift The Culture day to day.

A sales executive and software engineer who built and operates STC’s catalog, campaigns, and systems himself. Background spans Dell Technologies, General Motors, and RapTV.

Full background at zachpampu.com
Get in touch

Partnerships, sync requests, or anything about the 700+ tracks catalog. Email goes straight to us.

info@shifttheculture.media